Privacy Policy

This Privacy Policy ("Policy") sets out how 77cb ("the Platform", "we", "us", "our") collects, uses, stores, processes, discloses and protects the personal data of individuals ("User", "you", "your") who access or use any part of the 77cb website at https://77cb.cam and any associated subdomains or applications.

77cb operates as an online gambling information and entertainment platform. To provide, maintain and improve our Services — including sports betting, live casino games, slot products, account management and customer support — we process certain categories of personal data. This Policy explains precisely what data we handle, why we handle it, and what rights you hold in relation to it.

By registering an account with 77cb, by accessing the Platform, or by submitting any personal information to us, you acknowledge that you have read this Policy and understand how your data will be used. If you do not accept this Policy, you must not use the Platform.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, email address, date of birth, IP address, payment information and device identifiers.
• "Processing" means any operation or set of operations performed on Personal Data, including collection, recording, organisation, storage, adaptation, retrieval, use, disclosure, transmission, restriction or deletion.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data — in this context, 77cb.
• "Data Processor" means a third party that processes Personal Data on behalf of and under the instruction of 77cb.
• "Consent" means a freely given, specific, informed and unambiguous indication of agreement to the processing of Personal Data for a stated purpose.
• "Sensitive Data" means a subset of Personal Data warranting heightened protection, including financial information, identity documents submitted for KYC verification, and data relating to responsible-gambling interventions.
• "Cookies" means small text files placed on your device by the Platform to store session information, preferences and analytics data.
• "Services" means all products and features provided through the 77cb Platform, as further described in the Terms & Conditions.

77cb collects the following categories of personal data, to the extent necessary for each stated purpose:

77cb collects personal data through the following means:

4.1 Direct Collection

Information you actively provide to us when registering an account, completing KYC verification, making a deposit or withdrawal, contacting support, opting into promotions or updating your account preferences. This includes your name, date of birth, email address and identity document uploads.

4.2 Automated Collection

Technical and device data is collected automatically when you access the Platform, using server logs, cookies, pixel tags and similar technologies. This data is generated as a natural result of your interaction with the Platform's infrastructure and is necessary for security and functionality purposes.

4.3 Third-Party Sources

77cb may receive limited data from third-party service providers engaged to support KYC verification, fraud prevention, payment processing and anti-money laundering checks. This may include identity verification results and risk-scoring outputs from specialist compliance providers. 77cb does not purchase personal data from data brokers.

4.4 Payment Processors

When you conduct a financial transaction on 77cb, payment-related data is processed by our third-party payment processors. These providers — which may include processors supporting familiar Pakistani payment touchpoints such as Easypaisa, JazzCash, Raast or bank transfers through institutions like HBL, UBL, Meezan Bank or Bank Alfalah — operate under their own privacy policies. Their mention here is contextual only and does not imply endorsement of gambling by any such provider.

77cb processes your personal data for the following specific purposes:

• Account creation and management — registering, maintaining and administering your 77cb account, including password management and login authentication
• Service delivery — enabling you to place bets, play casino games, access live dealer tables and use all other Platform features
• Identity and age verification (KYC) — confirming that you meet the minimum age requirement and verifying your identity for compliance with applicable regulations
• Financial transaction processing — processing your deposits and withdrawal requests, reconciling account balances and maintaining transaction records
• Anti-money laundering and fraud prevention (AML) — monitoring account activity to detect, investigate and prevent financial crime, collusion, bonus abuse and other prohibited conduct
• Responsible gambling compliance — monitoring play patterns to identify potential problem gambling indicators, applying limits set by you or required by platform policy, and maintaining self-exclusion records
• Customer support — responding to queries, complaints and disputes submitted through Live Chat, email or the Help Centre
• Platform analytics and improvement — analysing aggregated usage data to improve the Platform's performance, design and user experience
• Legal and regulatory compliance — meeting obligations imposed by applicable law, licensing conditions, court orders or requests from competent regulatory or law enforcement authorities
• Direct marketing — sending promotional communications about 77cb offers and services, subject to your consent or applicable legitimate interest provisions and your right to opt out at any time

77cb processes your personal data on the following legal bases, depending on the specific purpose:

77cb does not sell, rent or trade your personal data to any third party. We share personal data only in the following circumstances, and only to the extent necessary:

7.1 Service Providers

We engage carefully selected third-party processors to support Platform operations, including payment processing, identity verification, fraud prevention, IT infrastructure, email communications and customer support tooling. All such processors are subject to contractual data processing agreements requiring them to process your data only on 77cb's instructions and to maintain appropriate security standards.

7.2 Regulatory and Legal Authorities

We may disclose personal data to competent regulatory bodies, law enforcement agencies or courts where required to do so by law, court order, or in connection with 77cb's licensing obligations. We will endeavour to notify affected Users where legally permissible before making such disclosures.

7.3 Business Transfers

In the event of a merger, acquisition, asset sale or corporate restructuring involving 77cb, personal data held by us may be transferred to a successor entity. We will notify affected Users in advance of any such transfer where practicable, and ensure that the receiving entity maintains commitments consistent with this Policy.

7.4 Responsible Gambling Programmes

Where required by licensing conditions or at a User's explicit request, limited account information may be shared with recognised responsible-gambling self-exclusion schemes to enforce exclusion obligations. This is conducted only to the extent necessary to protect player welfare.

77cb retains personal data for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal, regulatory, accounting and reporting obligations. The following general retention principles apply:

• Active account data — retained for the duration of your account relationship with 77cb, plus any extension required by applicable law
• Transaction and financial records — typically retained for a minimum of five (5) years following the relevant transaction, to satisfy AML and financial reporting obligations
• KYC and identity verification documents — retained for the period required by applicable licensing and AML regulations, generally a minimum of five (5) years from account closure or last transaction
• Support and communication records — retained for up to three (3) years from the date of the interaction, for dispute resolution and quality assurance purposes
• Self-exclusion records — retained indefinitely in an appropriately restricted form to prevent re-registration by excluded individuals, consistent with responsible-gambling obligations
• Marketing consent records — retained for as long as needed to demonstrate consent or opt-out status

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised. Where anonymisation is not technically feasible within a reasonable timeframe, data will be further restricted from active use pending secure deletion.

Subject to applicable law, you hold the following rights in respect of your personal data held by 77cb. To exercise any of these rights, please contact the 77cb support team using the contact details in Section 16.

77cb will respond to data rights requests within a reasonable timeframe, which will not ordinarily exceed 30 days from receipt of a valid request. We may request proof of identity before processing a data rights request to protect against unauthorised access. Note that certain rights may be limited or overridden by legal obligations — for example, KYC records may not be erasable during a mandatory AML retention period.

77cb uses cookies and similar tracking technologies to operate and improve the Platform. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential to the Platform's core functionality, including session authentication, security tokens and load balancing. These cannot be disabled without disrupting Platform access.
• Functional Cookies: Remember your preferences, language settings and personalisation choices to improve your experience across sessions.
• Analytics Cookies: Collect anonymised or pseudonymised data on how users interact with the Platform — pages visited, session duration, error reports — to help us improve performance and content.
• Marketing Cookies: Used, where you have provided consent, to present relevant promotional information based on your activity. You may opt out of marketing cookies through your account preferences or browser settings.

You can control cookies through your browser's settings. Note that blocking strictly necessary cookies will prevent normal Platform access. Third-party cookies set by analytics or support tools are subject to those providers' own privacy policies.

77cb implements appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and Platform servers
• Encryption of sensitive data fields at rest within our database infrastructure
• Access controls limiting personal data access to authorised 77cb personnel on a need-to-know basis
• Regular security assessments and monitoring of Platform infrastructure
• Two-factor authentication available for all user accounts (strongly recommended)
• Staff training on data protection obligations and security procedures

While 77cb takes reasonable steps to protect your data, no internet transmission or electronic storage system is entirely secure. You are responsible for maintaining the security of your own account credentials. In the event of a data breach that is likely to result in high risk to your rights and freedoms, 77cb will notify affected individuals and relevant authorities as required by applicable law.

77cb's Services are strictly restricted to individuals who are at least 18 years of age, or the higher minimum age prescribed by the applicable license jurisdiction. We do not knowingly collect personal data from minors. If we become aware that personal data has been submitted by a person under the minimum age, we will promptly suspend the relevant account, delete the data, and handle any associated funds in accordance with applicable legal requirements.

Parents or guardians who have reason to believe that a minor has created an account or submitted data to 77cb are encouraged to contact our support team immediately. We take underage access extremely seriously and will act without delay upon receipt of a credible report.

77cb operates internationally and your personal data may be processed and stored in countries outside your country of residence, including jurisdictions where data protection standards may differ from those in your home country. Where personal data is transferred outside the jurisdiction in which it was collected, 77cb implements appropriate safeguards to ensure that your data remains protected to an adequate standard, including — where applicable — standard contractual clauses or equivalent data transfer mechanisms recognised under applicable law.

You may contact 77cb's support team to request further information about the specific safeguards applied to international data transfers affecting your personal data.

The 77cb Platform does not contain links to third-party websites or services beyond those necessary for Platform operation. However, where third-party service providers (such as payment processors and analytics tools) are integrated into the Platform, their processing of your data is governed by their own privacy policies. 77cb is not responsible for the privacy practices of third-party providers, although we do require all processors to meet appropriate contractual data protection standards.

77cb reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, our data processing practices, or the Services we provide. Revised versions will be published on this page with an updated effective date. Where changes are material, we will endeavour to notify registered Users by email or through a prominent notice on the Platform.

Your continued use of the Platform following publication of an updated Policy constitutes your acknowledgement of and agreement to the revised terms. We therefore recommend that you review this page periodically to remain informed of any changes to our privacy practices.

If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal data, please contact 77cb through the following channels:

Please mark your communication with the subject "Privacy Request" or "Data Rights Request" to ensure it is directed to the appropriate team member promptly. We aim to acknowledge all privacy-related requests within 5 business days and to resolve them within 30 days, subject to complexity.

For issues relating to responsible gambling or account self-exclusion, please visit our Responsible Gambling page. For general platform terms, refer to our Terms & Conditions.